Mail Mart Labels in Targeted Marketing

Note: The Mail Mart interface requires a separate license fee to use. Contact the Naviga Support Center for details.

In Targeted Marketing, you can export data in a format required by Mail Mart to produce inkjet labels for non-subscriber products. The output file is fixed length and will be exported to the /dti/exchange/cm directory. The file format is described below.

Field
Format
Description

WS-Sea-Num

999999999 (9 dig.)

Label sequence number

Filler

X(1)

space

WS-Ad-Route

X(10)

Route ID

Filler

X(1)

space

WS-PCR-Seq

X(10)

PO Route Type + PO Route # + Filler X(1) + PO Route Sequence # + Filler X(1). Example: “C001 0540 “

Filler

X(1)

space

WS-Data-Line-1

X(40)

Value “ECRWSH***” + PO Route Type + PO Route #. Example: “ECRWSH**C001”

Filler

X(1)

space

WS-Data-Line-2

X(40)

Value “POSTAL CUSTOMER”

Filler

X(1)

space

WS-Data-Line-3

X(40)

Address Line 1

Filler

X(1)

space

WS-Data-Line-4

X(40)

Address Line 2

Filler

X(1)

space

WS-Data-Line-5

X(40)

City, State, Zip

Filler

X(1)

space

WS-Selective

X(10)

Value “SELECTIVE” if non-subscriber; otherwise spaces.

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