Stop Analysis

The Stop Analysis report can help you analyze your stops—for example, how many customers who stopped for a specific reason have since started, and how many temporary stops have become permanent.

To produce this report:

• Select Stop Analysis from the Management menu to display the Stop Analysis Report window.

  
• Click Add and complete the following fields.

  Field	Type	What to enter
  PRODUCT	setup	Enter the product to include in the report.
  START DATE END DATE	date	Enter the date range to be covered by the report. If you specify a date range in the future, the report will list starts as they are projected to be in that future date range. However, the status of those subscribers (temp. stop, perm. stop, etc.) will be as of the current date. The holds also for date ranges in the past.
  SELECTION TYPE	predefined	Indicate whether the report should include specific Zip Codes, areas, regions, zones, or districts. Enter All to include all areas.
  SELECTION	setup	Enter the Zip, area, region, zone or district (depending on what type is entered above) to include, or enter “*” to multi-select. If you entered “All” above, this field will be skipped.

• Click OK and then Continue to produce the report.

The table below explains the column headings in the report.

Column	Definition
PERM NO START	Subscribers who became permanently stopped within the time frame selected and remained permanently stopped.
PERM ACTIVE	Subscribers who became permanently stopped within the time frame selected and are now permanently active.
PERM INACTIVE	Subscribers who (a) became permanently stopped, within the time frame selected (b) restarted, and (c) then became temporarily stopped.
TEMP NO RESTART	Subscribers who became temporarily stopped within the time frame selected and have not restarted.
TEMP RESTART	Subscribers who became temporarily stopped within the time frame selected and have restarted.
TEMP NOW PERM	Subscribers who became temporarily stopped within the time frame selected and are now permanently stopped.
TOTAL PERM	(PERM NO START) + (PERM ACTIVE) + (PERM INACTIVE).
TOTAL TEMP	(TEMP NO RESTART) + (TEMP RESTART) + (TEMP NOW PERM).
TOTAL STOPS	(TOTAL PERM) + (TOTAL TEMP).
TEMP VAC PACK	Subscribers who became temporarily stopped within the time frame selected and received a vacation pack.

Example—Stop Analysis Report