Marketing Campaign 12 Period Analysis

Marketing Campaign Analysis

The menu is under the Analysis menu. This reports provides details of all sales based on a search of marketing campaigns tied to a campaign. The marketing campaigns created in the CRM module when connected to campaigns can provide useful information of how effective marketing is for sales.

See also Product Group Analysis. This report is almost identical except the filter at the top is for a marketing campaign rather than for a Product Group.

Note - the term "Marketing Campaign" is a default, and can be overwritten with other terminology if you refer to them differently. At least one of our clients call it a "Project" rather than a "Marketing Campaign." That can be configured with the CRM System Settings under the Setup Menu