Ad Serving Platforms

This is the advertising platform such as any social advertising media platform. This is tied in to the Ad Type for non-GAM ad servers and allows for reporting on which lines were serving on other servers. These are not required but can provide additional reporting. If desired, user can download this grid to excel or pdf by clicking the appropriate icon in the top right.

See also Ad Type Setup

To create a new Ad Server, enter an ID and a description and click the + to add the Ad Server. Any you no longer wish to use can be marked as inactive. Click Save.

In campaign entry, the user will see this as a dropdown on the "other" tab on digital lines. The default will be set based on the ad type, but can be overwritten on the line.

Note - you do NOT need to set up GAM in here if you are using the built in API Integration with Google Ad Manager