Offer Code

Rewards programs are promotional offers that give consumers credits for purchasing a product. The credits may be air miles, points, or other incentives. Newspapers sometimes offer rewards to their subscribers, based on the subscription payment term. For example, a subscriber may earn 100 air miles by purchasing a 3 month term. In order to manage rewards in Circulation, a rewards program must be created and offer codes such as “New Sub Promo” must be defined via this option. Each reward program may have any number of offers defined, such as “New Subscriber” or “June 2008 promotion”. Offers are usually tied to promotional campaigns.

To set up an offer code:

1. Select Offer Code from the Code menu to display the Offer Code screen.

   
2. Click the Add icon and complete the following fields.

   Field	Type	What to enter
   REWARD PROGRAM	predefined	Select the reward program for which you are defining the offer.
   OFFER CODE	open (8)	Specify a code ID for the offer code.
   START DATE, END DATE	date	Enter the date range for which this offer is valid.
   DESCRIPTION	open (30)	Enter a description of this offer.
   ALLOW MANUAL	yes/no	Indicate whether manual rewards may be entered for this offer code, via Customer Service. Note that if an offer is valid for a subscriber’s rate code, a manual reward may still be entered even if this field is set to “n” (typically, this would be an adjustment to a generated reward).

3. Click OK to save the offer code in the database or Add Another to save the existing code and add another offer code.