Reward Program
Rewards programs are promotional offers that give consumers credits for purchasing a product. The credits may be air miles, points, or other incentives. Newspapers sometimes offer rewards to their subscribers, based on the subscription payment term. For example, a subscriber may earn 100 air miles by purchasing a 3-month term.
As part of this feature:
Rewards programs, such as “Air Miles” or “Bonus Points”, may be set up, via this option, and linked to publications (see Reward Program).
User-defined offer codes, such as “New Sub Promo” must be set up (see Offer Code). Each reward program may have any number of offers defined, such as “New Subscriber” or “June 2010 promotion”. Offers are usually tied to promotional campaigns.
The offer codes can be tied to subscriber rate terms. This is where the reward amount is defined. For example, a 13-week term might award the subscriber 300 miles, while a 1-week term might award 20 miles.
Rewards are given to subscribers when payments are entered.
Reward account numbers may be entered for subscribers in Customer Service, and reward amounts may be viewed and manually adjusted. Rewards features in Customer Service are only offered in the graphical interface.
Reward information may be exported to a reward management application (see the User manual), and an audit file imported indicating whether the reward was accepted (see the User manual).
Rewards programs must be set up in advance and linked to publications.
To define a program:
Select Reward Program from the Business menu to display the Reward Program screen.
Click the Add icon and complete the following fields.
| Field | Type | What to enter |
|---|---|---|
REWARD PROGRAM | open (8) | Enter an ID for the rewards program, such as “BonusPts”. |
DESCRIPTION | open (30) | Enter a description of the program. |
ACCOUNT VALIDATION | predefined | Validation can be done when adding rewards accounts for subscribers, to insure the account number has the correct format. |
Click OK to save the reward program in the database or Add Another to save the existing record and add another reward program.
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