Digital Analysis Report

Digital draw totals can be reported by product, date range, access type, edition and other selection criteria using the Digital Analysis report. The report can be compared to the Daily Circulation report or the Circulation History report in order to prove out digital circulation figures. Use the Digital Subscription Audit report if you require additional detail at the subscription level.

Run the Digital Analysis report

• Select Digital Analysis from the AAM menu in the Reporting module. The Digital Analysis screen displays.

  
• Click Add and enter the report selection fields, described in the table below.

  Field	Type	What to enter
  PRODUCT	setup	Select the product that digital draw should be reported for, or choose “*” to multi-select products.
  START DATE, END DATE	date	Enter the date range for reporting digital draw.
  ACCESS TYPE	predefined	Select the access type to consider for the report, or choose “*” to multi-select access types. The available access types are: • Combo Best Digital. AAM draw recorded under a single edition of a combo when the rate code has a Digital Restate Type of “One Digital” • Combo Incremental. AAM draw for combos recorded under separate editions and not restated • Combo Restate. AAM draw for combos that are restated • Day Pass. Draw for day pass subscriptions • Digital Only. Digital non-combo subscription draw • Hybrid Online. The digital portion of a hybrid subscription • Hybrid Print. The print portion of a hybrid subscription • Not Digital. A print subscription with digital access • Vacation. Digital access during a temp stop vacation period Naviga recommends running the report for all access types (“*”) so that all digital draw is included. Access types with no digital draw will display at the end of the report with a note that there were not matches.
  EDITION TYPE	predefined	Select the edition type (print, digital replica or digital non-replica) to include, or choose“*” to multi-select edition types. If a product does not have an edition with a particular edition type, the edition type will not be listed.
  EDITION	setup	Select the edition that digital draw should be reported for, or enter “*” to multi-select editions. Only editions for the product and edition type selected above will be available.
  WEEKDAY	predefined	Select the day of week (Monday, Tuesday, etc.) to report digital draw for, or choose “*” to multi-select days.
  DRAW TYPE	predefined	Select the draw type (paid, qualified, or unpaid) to include in the report, or choose “*” to multi-select draw types.
  DETAIL OR SUMMARY	predefined	Indicate whether the detail or summary version of the report should be generated. The detail version lists separate draws for each day of the week.
  PRINT BY ACCESS TYPE	yes/no	Check this field if the Digital Analysis report should be broken out by access type.
  PRINT BY ZONE	yes/no	Check this field if the Digital Analysis report should be broken out by AAM zone.
  TOTALS ONLY	yes/no	Check this field if only totals (rather than totals and averages) should display for each report category.

• Click OK and then Continue to produce the report. Digital draws will be displayed by edition, zone and access type (based on selection criteria). Categories that have no digital draw will be listed at the bottom of the report.

Example—Digital Analysis report