Daily

The Daily Circulation Report is one of the reports used for reporting to the AAM (Alliance for Audited Media), which verifies and guarantees newspaper circulation figures for advertisers. This report (and the other reports on the AAM menu) will assist you in submitting AAM documents. The Daily Circulation Report lists circulation figures by AAM report heading and AAM zone. Report headings are listed horizontally, while user-defined AAM zones are listed vertically along with bulk, paid, and unpaid complimentary circulation. A recap of paid complimentary draw is included at the bottom of the report so that you’ll know how much of the draw listed in the other sections is paid complimentary draw.

Notes:

• The publishing day must be closed in order to generate any of the AAM reports for a given day.

• AAM zones and report headings are defined in Setup. See AAM Zone in the Setup Manual for more information.

• Some AAM history, particularly for digital draws, may need to be restated or generated before running this report (see Restate AAM History).

• The Daily Circulation Report should balance to the final Press Room History Report. You should verify this monthly and whenever you add or delete AAM zones and/or column headings. You can run the Digital Analysis Report to compare digital circulation figures with this report.

About AAM History

Circulation stores the route, mail and online draws for past publishing days by AAM zone, AAM column, ZIP Code, town of 25, distribution method and other criteria in order to report circulation figures to the AAM. This is known as AAM History, and includes draw adjustments, returns, and other transactions that affect the draw after the fact. In the case of route draw, the AAM numbers are stored by ZIP Code and town of 25 based on the AAM percentages defined in Route setup (see Route Setup Utility). AAM history is updated during End Publ Run (except for day pass subscriptions). In some cases, AAM history for digital draws is restated based on actual digital access by the subscribers (see Restate AAM History).

Data on AAM reports is based on AAM history. Therefore if you find an issue with your AAM numbers, it may be due to inaccurate AAM history records. Reset End Publ Run will also undo the AAM history for that publishing date.

You can close historical dates for AAM reporting, so that no further transactions that adjust AAM history can be entered (see Close Day for AAM) and purge AAM history (see History Purge). You can also update a route’s ZIP and town of 25 percentages based on the actual subscriber delivered by the route, by running Compare Update AAM % from the Utilities menu (see Compare/Update AAM %).

AAM History for Day Pass Subscriptions

If you offer day pass subscriptions, a day pass is counted as single copy digital sales for AAM purposes. You can count a day pass as a single day (copy), but because it is a 24-hour period and readers can typically access the website on two different days, AAM allows a day pass to be counted as two copies. The Business Rule— If a day pass is also valid for the next publishing day, should it count for both days in AAM history? determines whether day passes count as one or two days.

AAM history is created for day pass as soon as the day pass transaction is entered in Circulation. If the day pass date is a publishing day, it will be created for that day; otherwise it will be created for the most recent past publishing day. If creating history for two days, the other day (copy) will be created for the next publishing date. When creating AAM history, the customer’s address will determine the AAM zone, town of 25, and ZIP Code. The AAM column will be the day pass AAM column defined for the subscriber’s edition.

If a day pass is used on a date that happens to be closed for AAM history (via the Close Day for AAM option), the AAM draw for the day pass will be created for the same days in the next week. For example, if a single day pass is entered on Saturday, June 14 and June 14 is closed for AAM, the AAM history for the day pass will be created for Saturday, June 21. If the day pass counts for both June 14 and June 15, the AAM history will be created for June 21 and 22.

Daily Circulation Report

Follow the procedure below to produce the Daily Circulation report.

Generate the Daily Circulation Report:

• Select Daily from the AAM menu to display the Daily Circulation Report window.

  
• Click Add and complete the following fields.

  Field	Type	What to enter
  PRODUCT	setup	Enter the product for which you are producing the report (enter * for a multi-select window).
  DATE	date	Enter the publishing date to cover in the report.
  PRINT BY EDITION	yes/no	Indicate whether to create a separate report for each edition of the products specified in PRODUCT.
  INCLUDE LAST YEAR?	yes/no	If you select this checkbox, both the current year's and prior year's figures will be included on the report. “Last year” is defined as 52 weeks ago, which ensures that Sunday is compared to Sunday, Monday is compared to Monday, and so on.
  INCLUDE TOTAL CONSUMER COUNT	yes/no	If you select this checkbox, the report will include the total number of unique occupants who have subscription draw for the publication (i.e., received a paper) on this day. An occupant will be included more than once if he/she has multiple subscriptions that are not in a combo and for which the billing method of office pay or carrier collect.
  PRINT CONSUMER COUNT DETAIL	yes/no	This field opens only if Include Total Consumer Count is checked. Indicate whether occupant audit information should be included in the report. If Print Consumer Count Detail is checked, the report will list each subscription of each occupant that was counted as circulation, including the occupant name and subscription ID.

• Click OK and then Continue to produce the report.

Example—Daily Circulation Report