Address Demographics

Address demographics are usually answered for subscribers individually in Customer Service (for example, during a new start), or are imported via List MatchPlus. This utility, however, allows you to set the answer of an address demographic for a whole range of addresses, or change answers if they have already been assigned. You can run the utility for a range of street numbers, and entire street, or even an entire Zip code.

For example, you might have an address demographic called “Deliver TM”, which is used to select addresses for your TM products. You are expanding your alternate delivery routes, and now all addresses in Zip code 55107 can receive TM products. You can run this utility for Zip code 55107, and all addresses within that Zip code will have their “Deliver TM” answers changed from “no” to “yes”.

To run the Address Demographics utility:

• Select Address Demographics from the Subscription/Address menu to display the Update Address Demographics screen.

• Select Add and complete the following fields.

Field	Type	What to enter
DEMOGRAPHIC	setup	Enter the ID of the demographic for which you are changing answers. This must be an address demographic that is already set up. See Demographic in the Setup Manual for more information.
DEMOGRAPHIC ANSWER	setup	Enter the answer to which this demographic question should be set. All addresses within the range entered below will have this answer for the address demographic above.
ZIP CODE, EXT	open (5) open (4)	Enter the Zip code and (optionally) Zip code extension for this address range.
PREDIRECTIONAL	predefined	If you are entering a street name and it has a predirectional (street prefix), such as “N” in “1234 N Main St”, enter the predirectional here.
STREET NAME	open (28)	If you are changing address demographic answers for all or part of an individual street, enter the street name for this address. If the address has a PO box, enter the PO box here.
TYPE	setup	If you entered a street name, enter the street type, such as St, Rd, or Ave. Press F2 to look up valid entries.
POSTDIRECTIONAL	predefined	This field appears after Type to accommodate entry of postdirectional street directions (street suffix), such as “N” in “1234 Main St N”.
FROM HOUSE NUMBER, TO HOUSE NUMBER	open (10)	If you are changing address demographic answers for part of an individual street, enter the house number range that should be included in the change.
FROM UNIT, TO UNIT	open (8)	If you are changing address demographics for part of an individual house number (e.g., an apartment complex), enter the unit number range that should be included in the change.
SUMMARY	yes/no	Indicate whether the report that is created as part of the Address Demographic Utility process should be summarized. If you enter “n” here, the report will list all addresses changed; if you enter “y”, the report will list only the total number of addresses changed.
UPDATE	yes/no	Indicate whether Circulation should actually update the addresses selected with the demographic answer above. You may want to run this option first with UPDATE set to “n”, study the report, and then run it again with Update set to “y”.

• Select Continue to run the utility. If a selected address already has the demographic answered, the answer will be changed; if the demographic is not answered, the answer will be added. When the process is finished, a report will appear, either listing the addresses changed or giving the total number of addresses changed (the summary version).