# Renewal Campaign

Campaigns can be used to set up renewal offers for subscribers. Additional rates and terms can be included in the Subscriber Billing export file to, for example, offer a 5-day subscriber a 7-day rate and an auto-pay rate for up-selling purposes.

<figure><img src="/files/qSL8yLJKSWq2aTZ72Scz" alt=""><figcaption></figcaption></figure>

Before a renewal campaign can be defined, a campaign must be defined with an allowable usage of “Renewals”. The possible transaction types are delivery schedule change, billing change, and delivery schedule change with a billing change. When a subscriber payment is received that matches one of the renewal offers, the appropriate transaction is created automatically. For example, if a subscriber’s usual payment amount is 25.00 for a 5-day subscription, but sends in 29.00, which matches a new 7-day offer, a delivery schedule change will be created automatically to switch the subscriber to the 7-day subscription.

Once a campaign is added in Campaign setup with a “Renewals” usage, use the Renewal Campaign option to define criteria that determine which subscribers will qualify for the campaign. Select Accounting | Renewal Campaign and complete the following fields.

<table><thead><tr><th width="200.33333333333331">Field</th><th width="116">Type</th><th>What to enter</th></tr></thead><tbody><tr><td>PRODUCT</td><td>setup</td><td>Enter the ID of the qualifying product.</td></tr><tr><td>SCHEDULE</td><td>setup</td><td>Enter the delivery schedule or schedules to which this renewal campaign applies. Enter “*” to multi-select.</td></tr><tr><td>RATE CODE</td><td>setup</td><td>Enter the rate code or codes to which this renewal campaign applies. Enter “*” to multi-select.</td></tr><tr><td>BILL TYPE</td><td>predefined</td><td>Select “Renewal”, “Invoice”, or “*” for both.</td></tr><tr><td>RENEWAL NUMBER</td><td>integer</td><td>If the bill type is “Renewal” or “*”, enter the renewal notice number to which this renewal campaign applies. For example, you would enter “1” for the first renewal notice sent.</td></tr><tr><td>CAMPAIGN CODE</td><td>setup</td><td>Enter the campaign code to which this renewal campaign applies. The campaign must have been set up with an allowable usage of “Renewals”.</td></tr><tr><td>START DATE</td><td>date</td><td>Enter the date on which this renewal campaign becomes effective.</td></tr><tr><td>END DATE</td><td>date</td><td><p>Enter an end date for this renewal campaign, or leave blank.</p><p></p><p><strong>Note:</strong><br><em>A <strong>Renewal Campaign</strong> offer is applied only when the <strong>payment date falls within the Campaign Start Date and End Date</strong>.</em></p><p><em>If the <strong>Campaign End Date occurs before the payment date</strong>, the campaign offer will <strong>not</strong> be applied to the subscription, even if the payment amount matches the campaign offer.</em></p></td></tr><tr><td><p>ALLOW SCHEDULE CHANGE</p><p><br>ALLOW PAYMENT TYPE CHANGE</p><p><br>ALLOW RATE CODE CHANGE</p></td><td><p>yes/no</p><p><br>yes/no</p><p><br>yes/no</p></td><td>These checkboxes indicate whether certain activities will disqualify a subscriber from the campaign. For example, if a subscriber receives a renewal offer on May 1, sends in a payment on May 20, but changed his delivery schedule on May 10, should he still qualify for this campaign? If Allow Schedule Change is selected, he will still qualify.</td></tr></tbody></table>


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