Update Census Tract %

Draw figures by census tract can be used in both Targeted Marketing and InsertPlus. A route may cross census tract boundaries; the percentage of a route’s draw that lies within a particular census tract may be set up with the route, and periodically updated using this utility.

Update Census Tract % looks at the census tract entered for each subscriber on a route and recalculates the census tract percentages to reflect current circulation. A report listing the old and new percentages is created by the process.

To update census tract percentages:

• Select Update Census Tract% from the Account menu to display the Census Tract % Report screen.

• Select Add and enter the product for which census tract percentages should be recalculated (enter “*” to multi-select products).

• Select Continue to update percentages and produce the report.

Example—Update Census Tract % Report