Retention Analysis

The Retention Analysis Report can be used to indicate which types of starts (promos, solicited, call-ins, etc.) tend to continue with their subscriptions.

To produce the report:

• Select Retention Analysis from the Management menu to display the Retention Analysis Report window.

  
• Click Add and complete the following fields.

  Field	Type	What to enter
  PRODUCT	setup	Enter the product to include in this report.
  START DATE END DATE	date	Enter the date range to be covered by the report. If you specify a date range in the future, the report will list starts as they are projected to be in that future date range. However, the status of those subscribers (temp. stop, perm. stop, etc.) will be as of the current date. The also holds for date ranges in the past.
  INACTIVE DAYS	integer (3)	Enter the number of days a subscription can be temporarily stopped before it should be thought of as permanently stopped. The report will divide temporary stops into two groups: those that have been inactive longer than the number of days you enter here, and those that have not.
  MAX DAYS STOPPED	integer (3)	Any subscriber who has been stopped for less than or equal to the number of days entered in this field will be considered a continuing subscriber. A new Business Rule, What is the maximum number of days a subscription may be stopped and then started to be considered continuous? (Reports section), can be used to establish a default value in this field
  SELECTION TYPE	predefined	Indicate whether the report should be sorted by area, region, zone, district, Zip code, or all.
  SELECTION	yes/no	Enter the Zip, area, region or district (depending on what type is entered above) to include, or enter “*” to multi-select. If you entered “All” above, this field will be skipped.

• Click OK and then Continue to produce the report.

The columns that appear on this report are described below.

Column	Definition
Active	Number of subscribers that started within time frame selected and are still active.
Inactive Future Restart	Number of subscribers that started within time frame selected and are now temporarily stopped with a future restart date.
Temp Inactive < x Days	Number of subscribers that started within time frame selected and have been temporarily stopped (with no restart date) for less than the number of days entered in Inactive Days.
Temp Inactive > x Days	Number of subscribers that started within time frame selected and have been temporarily stopped (with no restart date) for greater than the number of days entered in Inactive Days.
Perm Inactive	Number of subscribers who started within time frame selected and are now permanently stopped.
Total Active	(Active) + (Inactive Future Restart).
Total Inactive	(Temp Inactive < x Days) + (Temp Inactive > x Days) + (Perm Inactive).
Total Starts	Number of subscribers that started within time frame selected.
Pct. Retention	Total Active / Total Starts.

Example—Retention Analysis Report