# Targeted Marketing The following data elements can be used with the “TM” usage.

Data Element	Description
AAM Zone ID	Subscriber’s AAM zone.
Address ID	ID of subscriber’s address in Circulation.
Allow Web Access	Allow web access setting (yes/no).
Area Code	Occupant’s area code.
Area Code + Phone	Full phone number including area code.
Area ID	Area in which subscriber’s delivery route is located.
Billing Method	Subscriber’s billing method.
Bill to fields	All standard address and occupant fields are available for the bill-to address and occupant.
BillToIsOnline	Digital Sales indicator (yes/no) for BillTo Address
Building	Address building.
Campaign Code	ID of the targeted marketing campaign.
Canvass Board Number	Number of the canvass board.
Carrier fields	All standard address and occupant fields are available for the carrier.
Carrier ID	Subscriber’s delivery carrier.
Census Block ID Census Tract ID	Address census tract and block.
City ID	Address city.
Communication Item ID	The ID of the communication item selected for the TM product.
Communication Method ID	The communication method selected for the TM product (“address”, “email”, or “phone”).
Communication Method Details	The occupant’s e-mail address, phone number or address.
Communication Preference	This detail element contains allows you to define the following sub-elements related to an occupant’s communication preferences: Address ID, Communication Item ID, Communication Method Details, Communication Method ID, Communication Method Type, Line Feed, Literal, Occupant ID, Opt In Date, Opt In Reason, Opt In Source, Opt In Time, Opt Out Date, Opt Out Reason, Opt Out Source, Opt Out Time, Subscription ID.
Complex	Address complex.
Country ID	Address country.
County ID	Address county.
Credit Status ID	Subscriber’s assigned credit status.
Date Last Renewal Sent	Date last renewal notice or invoice was sent to subscriber.
Delivery Date	The date the TM product was delivered.
Delivery Instructions	Occupant delivery instructions.
Delivery Placement ID	Delivery placement for subscriber.
Delivery Product ID	ID of the delivery product.
Delivery Schedule ID	ID of the delivery schedule.
Demographic Answer	Demographic answer
Directions To Address	Directions to the address
Distrib Zone ID	ID of the distribution point
District ID	ID of the district
Dwelling Status Date Dwelling Status ID	Address dwelling status and date last updated.
Dwelling Type ID	Address dwelling type.
Email Address	Occupant’s email address.
Extension	Phone number extension.
ExternalSubscriptionID	Occupant’s external subscription ID (if interfaced from an external system).
First Name	Occupant’s first name.
Gets Paper	This flag is set to yes or no depending on whether the occupant is an active subscriber (i.e. is an active subscriber who is not temp stopped).
Home Page	Occupant’s home page.
Honorific ID	Occupant’s honorific (name suffix)
House Number	Address house number.
House Number Modifier	Address house number modifier.
IsOnline	Digital Sales indicator (yes/no)
Label Group ID	Label group ID.
Last Delivery Date	From the previous Product Address record (same product).
Last Name	Occupant’s last name.
Latitude	Latitude location of the address.
Literal Value	Literal fields are hard-coded to display whatever is entered in “format”. For example, if a field should always display “Z”, set it up as a literal value and enter “Z” in FORMAT.
Longitude	Longitude location of the address.
LOT	Line of travel (US Post Office)
LOTSequence	Line of travel sequence
Mail Accessible	Address mail accessible flag (yes/no).
MailTo [address elements]	All address elements are available for the mail-to address (MailToBuilding, MailToCountyID, etc.)
Middle Initial	Occupant’s middle initial.
Military Foreign	Address military/foreign information.
Name Address Line (1-6)	These six lines can be used for the subscriber’s name and address, rather than using individual name and address elements.
Number Of Renewals Sent	Number of renewal notices or invoices sent to the subscriber so far in the current subscription period.
Occupant ID	Occupant ID in Circulation.
Occupant Type ID	Occupant type.
Original Start Date	Subscriber’s original start date.
Other Name	Occupant’s other name.
Other Name Usage	Occupant’s other name usage.
Phone	Occupant’s phone number.
Phone Unlisted	Phone number unlisted setting (yes/no).
PO Route Number, PO Route Type, PO Route Walk Sequence	Address post office route number, type and walk sequence.
Post Directional	Street address post directional.
Pre Directional	Street address predirectional.
Process Date	Process date for transaction.
Product ID	ID of the product.
Purchase Number	Purchase number entered with transaction.
Rate Code ID	Subscriber’s rate.
Receive Bonus Days	Bonus day flag for subscriber (yes/no).
Record Count	Record number in file.
Region ID	Region in which subscriber’s delivery route is located.
Renewal Delivery Override	Renewal delivery method override (yes/no).
Renewal Override Code	Override code for renewal delivery method.
Route Accessible	Address route accessible flag (yes/no).
Route ID	Subscriber’s route, if subscription is route-delivered.
Route Type ID	Route type of subscriber’s route.
Send Invoice Send Renewal	Send invoice and renewal flags, entered during starts or billing changes (yes/no).
Solicitation Detail	Address ID, Occupant ID, Literal Value, Line Feed, Subscription ID, Solitation Code ID and Description, End Date, Start Date, and Last Review Date.
State ID	Address state ID .
Street Name	Address street name.
Street Suffix ID	Address street suffix.
Subscriber	Flag that determines whether the occupant is a current subscriber (yes/no).
Subscriber Copies	Number of copies received by the subscriber on the selection date.
Subscription Balance	Balance on the subscription
Subscription Balance With Tax	Balance on the subscription plus tax
Subscription ID	Subscriber’s subscription ID
Subscription Status	Status of the subscription
Subscription Type	Type of subscription: “Day Pass” or “Term”
TM Product ID	Product ID of the TM product.
Town Of 25 ID	Address Town of 25.
Unit Designator ID Unit Number	Unit type and number.
Walk Sequence	Walk sequence.
ZIP Bar Code, ZIP Code, ZIP Extension	Zip code, Zip code + 4, and Zip bar code.
ZIP Code + ZIP Extension	Full ZIP Code, including extension.