Circulation Overview

From the outside, the publishing business might appear to be simple and straightforward. For the average newspaper subscriber, sending a check in the mail reliably produces a paper on the doorstep every morning. Beyond this apparent ease, however, lies an extensive process involving such diverse things as routers and General Ledger entries, complaints and account invoices, bundle tops, and subscriber renewal notices.

The power of Circulation is that it can manage all of these things within one system. At its most basic level, it links accounting functions (the subscriber’s payment) with distribution functions (delivering the paper every morning), but Circulation can also accommodate the subtle complexities that are unique to the publishing business.

This introduction is a snapshot of Circulation at a very high level.